This Visual Identity Redesign project was assigned to us back in 2019 by Design Zeal Studio. An Architectural firm established in 2013 based in Quetta, Pakistan. The firm offers a range of Architectural Design, Engineering Solutions, Interior Design, and Construction Services. Their clientele mainly includes the General Public, Government Institutions, and Private Entities.
From the start, they have DIY their logo for their business. As their business has grown in size and popularity they are aiming for a Visual Identity that is modern & cohesive.
Design Approach
The idea behind rebranding and providing a new logo design is to make it modern & more fine-tuned, aligning with the business’s new and improved philosophy. As the company has grown a lot since the beginning its logo has become more significant, thus requiring a complete redesign.
Sketches
After carefully reviewing previously collected data, we concluded that the business favors geometric symbols, architectural elements, shapes, lines, and strokes. With the information at hand, we also noticed their inclination toward certain Types of Logos such as Wordmarks & Combination Marks. In our sketches, we explored various possibilities reflecting these preferences.
Logo Exploration
The logo redesign process began with a deep dive into the raw data and sketches of the building blocks of any great logo. These initial ideas, captured on paper, served as the foundation for exploration.
We didn’t stop at just one concept. By meticulously mixing and matching these raw drawing elements, we were able to generate a variety of logo possibilities. This process, known as logo exploration, allows us to experiment and refine the visual identity until we land on a design that perfectly captures the brand’s essence.
Color Palette
After finalizing the logo’s shape and design, selecting the right colors becomes crucial. Colors are a powerful psychological tool, allowing brands to communicate their message without words. Different colors evoke distinct emotions and associations. By understanding your brand’s core values and vision, you can choose colors that subconsciously influence how people perceive your brand. This alignment of color with brand essence is an essential step to establishing a strong and recognizable brand identity.
Testimonial
Working with Aamir Rizvi on the redesign of our logo and stationery pack was an absolute game-changer for us at Design Zeal Studio. We initially designed our branding ourselves, but Aamir took it to the next level, giving it a refined, professional edge while staying true to our identity. The entire process was smooth, collaborative, and creative, with a clear focus on our needs and vision. The final result was beyond what we imagined! We’re thrilled with the outcome, and the positive feedback we’ve received speaks for itself. Highly recommended for anyone looking to elevate their brand.
Thank you ✌ for your time.
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