The project was to create a modern and minimal-looking product catalogue for a Dubai-based startup. Dunes Outdoor Furniture was a vision of a son and his father to present a unique outdoor furniture offer in the local market of Dubai.
Problem Statement
Dunes Outdoor Furniture was offering a really high-quality outdoor furniture to a very niche market, namely offices, hotels, restaurants, resorts, and beaches. The problem was that this market is already crowded with more than a few competitors. The aim was to create something that is instantly recognizable and easy to understand to help Dunes Outdoor Furniture stand out.
Design Approach
After extensive research, careful inspection of the demographics, and studying the design language of the competition, we landed on a minimal and modern aesthetic for the product catalogue. The objective was to make the product listing lighter on the eyes, instantly recognizable, and easier to remember.
Client’s
Review
The working experience was outstanding; we haven’t gone to the market yet due to delays in printing and a few other formalities. Other than that, all of my friends and family members love what we have done with the product catalogue design. Obviously recommended!
Thank you ✌ for your time.
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