Fantom Works is a highly innovative and technologically advanced architectural planning and design firm. They specialize in creating state of the art visualizations, animations and project virtual tours. They are relatively new in the market so were looking for a unique and simple visual identity for their business.
Problem Statement
Fantom Works was operating in two cities, Lahore and Dera Ghazi Khan from Punjab province of Pakistan. They were looking for a cohesive and unified identity for their business that is quickly recognizable and easy to remember. They also wanted to go minimal route for the anatomy of the logo and colors.
Design Approach
We began working by interviewing the Client about the problems they were facing. We started the research by looking at the demographic of the local population, what kind of design language is used in the client’s industry, and the client’s design preferences. The design approach included geometric shapes and minimal colors explorations. After several back-and-forth rounds of discussions, and visual references, we landed on a bold color palette of red, blue and black for minimal, and professional aesthetics.
Client’s
Review
Very help full and creative spot for company’s profile and branding. Innovative, good sense of design, your design abilities are very impressive good luck designer.
Thank you ✌ for your time.
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