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What are Styleboards? and why are they useful when designing a Brand or Visual Identity?

If you landed on this blog post, it might be the case that you are seeking some context regarding Styleboards. This blog post could be a game changer if you are engaged in a Branding or Visual Identity Design project. Styleboards are a visual tool used in Graphic Design and other creative fields to convey a particular style, mood, or concept. They are a carefully curated combination of images, colors, textures, typography, and other elements that together capture the desired aesthetic and direction for a project.

It enables designers to convey the look and feel of a brand, as well as other aspects, in a presentation that captures its essence. They play a crucial role in making the feeling or character of a design more real and tangible. I have a resource available on my blog If you are struggling with picking what type of logo is best for your brand or business, I recommend you to check it out.

Now, let’s take a deep dive into the nooks and crannies of Styleboards.

Purpose of Styleboards:

For starters, it offers bridging the gap between your creative ideas and your client’s expectations. They play an important role in ensuring that both parties are on the same page regarding the direction of the project before any real work begins.


It effectively communicates the vision and it helps visualize the direction of a project to clients and all the stakeholders. Presenting a clear and unified visual representation of the concepts ensures that everyone involved understands and agrees on the project’s aesthetic, objectives, and goals. This step is critical and very helpful in preventing misunderstandings and hiccups later in the project. It ensures that the design process starts on the right track with attainable expectations.

Inspiration and Focus:

Serving as a source of inspiration, Styleboards keep the creative process focused and aligned with the original concept and client’s vision of their brand. They provide a visual reference point that designers can return to throughout the length of the project, ensuring consistency and flow in the design elements, assets, and resources being developed.


It facilitates decision-making by allowing designers and clients to visually assess and agree on the style and direction early in the process. This early agreement helps streamline the design process, reducing the risk of significant changes later on, which can be taxing in effort, time-consuming, and expensive in terms of overall cost.


In branding projects, Styleboards offer invaluable flexibility by defining and maintaining a consistent visual identity across various platforms as a starting point. They help in establishing a unified look and feel that can be applied to all branding efforts, ensuring a professional brand presence throughout all the branding collateral.

Key Aspects of Styleboards:

Creating Styleboards is a fundamental part of the Branding or Visual Identity process. It provides a visual representation that guides the creative direction of the project. It encompasses a variety of elements that together create a unified and compelling visual narrative. 

Here are the key components of a Styleboards:

Visual Inspiration:

It serves as a curated collection of visual elements that inspire a project’s overall look and feel. These elements can range from photographs and illustrations to patterns and motifs. The purpose is to gather anything that visually aligns with and enhances the intended style, providing a clear visual direction and reference point for the creative process.

Color Palette:

A crucial component of Styleboards is the color palette, which typically features a selection of colors that will dominate the design. This palette helps ensure color consistency throughout the project and plays a significant role in setting the mood and emotional tone for the brand. The chosen colors can evoke specific feelings and create a cohesive visual experience.


Different fonts and typographic treatments are often included in Styleboards to convey the textural direction and hierarchy intended for the design. By showcasing various typefaces, weights, and styles, designers can illustrate how the text will interact with other surrounding elements, contributing to the overall aesthetic.

Styleboards: A moodboard for Logo Design
The Styleboard captures the essence of Balochi cultural products, blending both modern and ethnic touches. The earthy color palette reflects the brand’s traditional aesthetics, complemented by the brand name in a serif typeface. The goal is to highlight the brand’s attributes while maintaining its sleekness and authenticity.
Styleboards: A moodboard for Logo Design
The Styleboard reflects the brand’s confidence and civilized approach through its products, featuring a vibrant color palette while maintaining a colorful and ethnic look. The brand’s name in the sans-serif typeface adds a modern touch. All elements of this Styleboard work together to present a unified feeling.

Textures and Patterns:

Incorporating textures and patterns into a style board provides a tactile sense, adding depth and interest to the design. These elements can influence the overall aesthetic by creating visual contrasts and enhancing its richness.


High-quality images that align with the brand or project’s vision are integral to Styleboards. These images help communicate the desired mood and thematic elements, offering a visual narrative that supports the project’s concept and visual style.

Conceptual Elements:

Sometimes, it includes words or phrases that describe the intended feel or concept behind the project. These conceptual elements can guide the flow of the process, ensuring that the visual components remain true to the project’s overall vision and goals.

Visualization of Ideal Customer Persona:

Styleboards are a great way to visualize the persona of an Ideal Customer who interacts or will be interacting with the brand or business regularly. Defining and visualizing the customer is crucial for businesses in the early stages of the identity design process to develop the means to engage them in any type of transactional activity in the future.

Why is it necessary for the Visual Identity Design projects? 

They are an essential tool for both designers and clients. They are created in the initial phases of the process. The purpose of a Styleboard is to establish the atmosphere and to convey the artistic direction and vision to the client.

Imagine you are tasked with branding a luxury hotel, which includes creating the logo, designing the menu, and other related collaterals. When you meet with the client to present your concepts and ideas, you can walk them through your vision. For example, you might say, “I envision using a vibrant color palette complemented by gold leaf emblems, and the logo will feature a straightforward serif typeface that exudes sophistication while maintaining a modern touch.

Instead of verbally communicating your ideas, wouldn’t it be more effective to show your client the overall feel of the design? That’s where Styleboards come in. It provides the client with a visual representation of the design’s look and feel. 

In a nutshell, Styleboards are important for several reasons which are:

  • Conceptual Clarity: It helps in visualizing and solidifying the design concept, ensuring that the designer’s vision is clear and unified. 
  • Inspiration: It serves as a source of inspiration, gathering various elements like colors, textures, typography, and images that can spark creativity and new ideas.
  • Communication: It acts as a visual communication tool, making it easier to convey the design direction and aesthetic to clients and team members, ensuring everyone is on the same page.
  • Consistency: It aids in maintaining consistency throughout the design process, providing a reference point to ensure that all design elements are aligned with the intended style and theme.
  • Efficiency: Having a defined style for reference, helps streamline decision-making and reduces the time spent on experimenting with different styles, leading to a more efficient design process.

Creating a Styleboards is an essential step in an Identity Design process; it helps translate ideas into a visual language. It facilitates effective communication, inspires and focuses the design process, and provides a visual means to communicate a specific style, mood, or concept. There is an excellent instrument used for a similar purpose called Stylescapes by The Futur may be worth your time.

By following these steps define objectives, gather elements, arrange and refine your board, and present it effectively. You can create a powerful tool that guides your design process and ensures alignment with your project’s goals whether digital or physical, well-crafted visual mediums are invaluable assets in any designer’s toolkit.

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